Experience
Senior marketing leader with nearly two decades of experience driving impact for B2C and B2B brands including State Street, Adobe, Bank of America, Autodesk, Ghirardelli, Samsonite and Charles Schwab.
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Data-driven and results oriented with a successful track record of planning, designing, and executing integrated ominichannel brand marketing and product marketing programs that drive business outcomes and ROI.
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A hands-on leader with the ability to motivate cross-functional teams and agency partners to accomplish excellence. Self-starter with a growth mindset, entrepreneurial spirit, and a keen ability to simplify the complex, gain stakeholder buy-in, and navigate fast-paced organizations.
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I have agency experience in my DNA, which enables me to bring agility and a fresh perspective to inform new ideas and innovative approaches to help brands stand out and drive ROI. Throughout my career, I’ve distinguished myself by being a catalyst for change to drive greater efficiency and impact.
Customer Centered Strategy
360 Creative Experiences
Rooted in Data
and Research
Cross Functional Integration
Approach
With my vast knowledge across marketing disciplines, I am able to bring a holistic and integrated approach to develop brand and product marketing strategies that span across the customer journey.
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My focus is on helping companies think differently to evolve their marketing strategy and motivate cross-functional teams to deliver excellence across planning, execution and analysis of programs.​
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My approach is guided by these core principles.
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Education
Northwestern University
Kellogg School of Management
Digital Strategies, Marketing
Certification,
Harvard University Extension School
Managing Yourself and Leading Others
Certification
University of Massachusetts Boston
Bachelor of Science, Business Management, Marketing
